Strategies That Work Around Google Penguin updates 2014 – How to Recover From These Changes
The fifth version of Google’s algorithmic Penguin update in 2014, known as Penguin 2.1, was unveiled earlier this month. The update was released by the search engine to keep spammed content out of search engine results. In the process, many small companies also endured damages to their traffic and search engine rankings. Primarily, smaller websites with moderate traffic and newer sites were hit hardest with the changes. While Google has indicated that their roll out was only intended to impact about 1% of all websites, there are many companies who have found their search engine rankings completely decimated by the new Penguin 2.1 updates. Now that Google penguin updates 2014 are in full swing, there are many looking to find ways to recover from the updates.
The good news is, there are ways to recover from the Penguin 2.1 backlash. For blog and website owners, there are many complications that can come when operating in a post Penguin 2.1 world. However, with the right strategies, recovery from these damages can be possible. With the new Google Penguin updates 2014, Google is targeting deep links more aggressively than ever. The changes are also honing in on unnecessary pages that are created specifically for creating links and that don’t provide value, as well as other indications that SEO spamming is being used to get search engine results.
This is precisely why quality content is so important. By outsourcing the content creation process and utilizing a service that specifically works on creating Penguin-friendly content, many small website owners will be able to recover from the damage that this update did. Hiring a company that creates high quality, hand written content that is at least 350 words long, is essential for getting search engine attention with the new Google Penguin updates 2014. This content needs to be hand written and keyword stuffing needs to be avoided. The key to success with the new algorithms is quality keywords instead of quantity. The new system is so advanced that it is able to pick up on improper keyword usages. This is why content needs to be grammatically correct, free from spelling errors and include keywords in natural sounding ways.
However, there needs to be more than quality content on a website, to make a website SEO friendly. With the help of the right, successful SEO campaign, websites can easily get the search engine rankings and traffic that they are looking for, even with the restrictions put in place by Penguin 2.1. Press release creation and distribution through PR Web and niche guest blog links are other ways to find success with the new Google algorithms. Social media strategies, paired with links can also bring any content to the top of a search engine results page. Quality contextual back links are also the key to success with the new Penguin 2.1. Even though back linking is seen as an ‘old school’ approach to SEO, it is something that can still be effective even with Penguin 2.1 in place. In fact, when compared to other trends like keyword stuffing and spun content, back linking is one of the most successful approaches to creating a solid online presence and ranking high on search engine results pages.
With the help of the right professional SEO company, or with the right carefully crafted campaigns, SEO success in a post-Penguin internet can be possible for any blog or website owner.
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