5 Tools that can Improve Search Engine Ranking if Used Smart
Keywords
When it comes to keywords (what Internet users type in the search box in order to find your website), these need to be relevant to your site. Focus on keywords in your title, meta tags, URLs… Also, don’t just stuff keywords like crazy, that will get you penalized by Google. Keep an eye on your keyword density, but don’t make your every 2nd word be the keyword. Keep it relevant to the topic of your content and natural.
Get More Visitors
How? By giving them fresh, original and relevant content all the time. If they have already seen it somewhere, they won’t come back to you. Of course, this is today getting increasingly more difficult, but it is still doable. Focus on creating content that is fresh to your visitors and also relevant to their search.
Write Quality Articles
Short articles no longer do the job, so forget about writing 250 word articles. The minimum you should write today is 350 words. Most articles that you’ll find on the Internet today are around 500 words, but if you can write 1000+ word articles, even better. Of course, these should never be spammy, word-filling and fluff content, but rather something that provides value to the reader from the heading, through the opening and finally to the final paragraph or call to action.
Don’t get Carried Away With too Many Ads
While a few ads on your site can be a good thing, too many can (and likely will) get you penalized by Google. Another thing about advertisements that you need to keep a close eye to be where they will be placed. Be careful that the ads, especially text link ads match the rest of the content on your website. If you’re selling mobile phones, having ads for Indian art is probably not a very good idea.
Bounce Rate
You need to know approximately how much time does a visitor spend on your website before leaving. This is called a “bounce rate”. Quality content will urge the visitor to stay more on your pages. Of course, no amount of high quality content will keep visitors around if your web pages are poorly designed, have unreadable fonts (for instance, yellow on white background), if your navigation is confusing and if links are not obvious.
