The Basics of Penguin Proven SEO Strategies
Earlier in 2013, Google announced their latest algorithm update when they unveiled Penguin 2.1 This was the fifth update to the Penguin system and it instantly brought a great deal of controversy with it. While Penguin 2.1 was designed to keep spam sites away from Google users, in the process it impacted the traffic and search engine rankings of many blogs and websites that spent a great deal of time building their online reputation. There are many who have thought that the unveiling of Penguin 2.1 meant the end of SEO. While this new algorithm may have disrupted the way past SEO campaigns were run, it doesn’t mean that new SEO strategies can’t be practiced in order to find results.
While Penguin 2.1 means change, it doesn’t mean its the end of high search engine rankings for websites and blog owners. The good news is, there are ways that web users can still utilize the power of SEO to build high search engine rankings and get traffic to their site, if they are just patient. Finding success in the Penguin 2.1 realm means understanding the basics of some of these new Penguin-proven SEO strategies that can actually work with the new system to increase traffic and search engine ranking.
There are many who are suggesting that Page Rank will soon be a thing of the past and that it will be completely replaced by Domain Authority and Page Authority. Domain Authority and Page Authority are very important parts of SEO strategy and while their future importance is still up for debate, it is essential that those looking to get around Penguin stipulations remember to keep utilizing these two entities to the best of their abilities. The process of ‘old school’ link building has been a part of the SEO world for years and even though the Penguin 2.1 brings about change to the SEO world, link building is still relevant and it can still deliver results.
When it comes to success with link building you will want to make sure that you are paying close attention to your strategy. If you are new to the world of SEO and are trying to implement a new Penguin 2.1 friendly link building effort, you may want to save yourself the time and headache of figuring it all out and hire a professional link building company that uses Penguin-proven strategies. For those who are more efficient with back linking, there are a few things to keep in mind when it comes to finding success with this effort.
New Penguin-friendly back linking means focusing on two things. The first, is linking to your domain page or your Domain Authority. This is something that is very important when it comes to navigating the barriers put up by Penguin 2.1. Another area to focus on is linking directly to article pages, also known as Page Authorities. Users who focus specifically on these two areas will find that they are much more likely to get around the new restrictions put in place by Penguin 2.1.
Above all things, when it comes to creating a Penguin 2.1-friendly strategy, it is extremely important that users remember to stay positive. There are still ways to find SEO success with Penguin 2.1, you simply have to be willing and ready to develop a new tactical approach to SEO efforts first.
